What are the best Semrush alternatives in 2026?

The top Semrush alternatives are Ahrefs, Surfer SEO, Frase. Each offers similar capabilities in the SEO & Analytics category with different pricing and features.

Is Semrush worth the price?

Semrush by Semrush Inc. offers a free tier, with paid plans starting at $139/mo. It scores 4.2/5 based on 152 reviews.

📊 SEO & Analytics

Semrush Review (2026)

Name: Semrush
Price: 139 USD
Rating: 4.2 (152 reviews)
Author: Semrush Inc.

by Semrush Inc. ★★★★☆ 4.2/5 (152 reviews)

All-in-one SEO and digital marketing toolkit for keyword research, audits, and competitor analysis.

Try Semrush → Official Site

Pricing

FreeLimited free queries

Pro$139/month

Features

Keyword ResearchYes

Site AuditYes

BacklinksYes

Content MarketingYes

ApiYes

Pros & Cons

Pros

✓ Free tier available
✓ API access for developers

Cons

✗ Higher price point than alternatives

Comparisons

Best Semrush Alternatives (2026)

#1 Alternative

Ahrefs

Ahrefs Pte. Ltd.

Free tier · From $129/mo

SEO toolset for backlink analysis, keyword research, and content exploration.

#2 Alternative

Surfer SEO

Surfer SEO Sp. z o.o.

From $89/mo

AI-powered on-page SEO tool for content optimization and SERP analysis.

AI SEO content tool that researches, outlines, and writes optimized articles.

Data Sources

pricing: https://semrush.com/pricing features: https://semrush.com

Last verified: 2026-07-27 · Data sourced from official product websites.